2019-2021
Digital Agency
Built a digital agency and learned how to make repeatable delivery systems when every week has a client deadline.
Melbourne · Australia
I design and build websites, apps, and AI systems. I work fast, keep scope small, and ship things that hold up when real people use them.
I prefer short cycles, tight scope, and designs that explain themselves.

Journey
Different chapters, same thread — building things that hold up under real pressure.
2019-2021
Built a digital agency and learned how to make repeatable delivery systems when every week has a client deadline.
2021-2023
Founded and operated Realm of Karitha, a Web3 RPG on MultiversX. Built a 9-person team, shipped a community pre-alpha, and learned the hard way that token valuations are not the same as durable revenue or team trust.
2023
Moved to Hanoi for an operations role at an early-stage startup. Came back to Melbourne clearer about the kind of systems, teams, and client work I wanted to build.
2024-Present
AI tools changed everything. Now I ship websites, apps, and AI workflows for Melbourne businesses in short, fixed-scope cycles.
Current Focus
Building and refining a smaller set of products, client systems, and AI workflows. Not demos for the sake of demos. Things that work in production and get used every day.
Selected Projects
A few projects that show how I think about product, systems, and finish.

Indie game discovery. AI picks what you actually want to play

Production learning platform with structured courses, progress systems, and paid access built into the same product.

E-commerce, inventory, and B2B ordering for a tile distributor

Community, messaging, local discovery, and faith tools for Muslim life across web and mobile.
Writing
Write-ups on how I approach speed, tooling, and delivery.
Why I shifted from client work to building repeatable AI products and tighter focus.
How I went from idea to production AI products in weeks instead of months by embracing a rapid iteration methodology.
Shipping useful, honest work taught me that fast learning beats perfect polish.
If you know what you need, I can probably ship it in a few weeks.